LESSMORE® drinkware using INEOS Styrolution’s Luran® ECO 358N (image courtesy of Joinease Hong Kong Limited, 2023)
Press Release, 11/20/23
- Luran® 358N: general purpose easy-flow grade featuring very good transparency and suitable for moulding with very thin walls
- Luran® ECO 358N: plug-in grade with 70% bio-attributed contribution and product carbon footprint savings of 93%
- Luran® ECO 358N: enables Joinease in achieving its recycling and CO2reduction targets
INEOS Styrolution, the global leader in styrenics, has today announced that Joinease Hong Kong Limited (Joinease), has selected the company’s sustainable Luran® ECO solution for their newly launched LESSMORE® drinkware range.
Established in 2004, Joinease is a well-known original equipment manufacturer of sustainable plastic and stainless-steel drinkware in China with certifications from GRS, RCS and ISCC Plus. Their LESSMORE® brand is also registered in Europe, China, UAE and Indonesia.
Luran ECO 358N features a well-balanced property profile combining very good transparency with excellent chemical resistance; heat resistance; and very good dimensional stability. It is made using renewable feedstock, based on a mass balance process certified under ISCC PLUS. This grade has 70% renewable content, resulting in a carbon footprint reduction of 93% compared to fossil based Luran® 385N.
Mr. Kin Wa TONG, CEO, Joinease Hong Kong Limited, says, “At Joinease, we engage in a “Closed-loop recycling system”, where we work with different stakeholders, including INEOS Styrolution, to improve and develop new products to achieve our recycling and CO2 reduction targets. We are delighted that the performance and availability of Luran ECO 385N as a drop-in solution exactly meets our requirements.”
“We are excited to be part of Joinease’s quest to be more sustainable from the on-start”, says Hyoung Joon Kim, Asia Pacific Vice President, Sales Management. “We will continue to develop sustainable ECO solutions while forging a closer partnership with Joinease.
In 2023, INEOS marks 25 years since its inception
On 5 May 1998, the first deal was signed to buy former BP site at Antwerp from INSPEC under the INEOS name, with 300 staff at a cost of £80m. Since this first deal, INEOS has completed hundreds of deals in petrochemicals, oil & gas, and energy growing to a $65bn revenue group with 36 businesses in 29 countries and 26,000 staff.
Over recent years, INEOS has expanded beyond the industrial heart with investment in consumer brands, sports and charities.
What defines INEOS is its scale, people and culture; asking the big questions to tackle global challenges - with grit, rigour and humour. And with remarkable people, achieving extraordinary outcomes.
25 years is a moment in time, to look back on what has been built and to look forward to what is to come. INEOS is ambitious and continues to look for new opportunities and go for growth. Follow the INEOS journey and see where it leads.